San Francisco, CA – The Cradle to Cradle Products Innovation Institute, a non-profit organization focused on transforming the way things are made, has aligned with Comet Skateboards and set a goal to have the first skateboard Cradle to Cradle Certified CM. Comet Skateboards President Jason Salfi will be presenting his company’s sustainable design and manufacturing process on November 13 at the SWU (Starts with You) Music & Arts Festival, a global sustainability forum in the Sao Paulo, Brazil State town of Paulínia.
Salfi will join other sustainability leaders at SWU in presenting its innovative business model that rethinks the way skateboards are made by focusing on the Cradle to Cradle® concept and continual product life cycle. Comet Skateboards is committed to eliminating waste through “closed loop” manufacturing as outlined by the Cradle to Cradle® framework, which considers the full life cycle of a product from inception to what happens at the end of a product’s life. Comet uses natural materials including FSC-certified hardwoods, water-based paints, and zero formaldehyde glues that can safely biodegrade or be reused at the end of the skateboards use. Along with using ecological materials, the manufacturing process is transitioning to use only renewable energy sources and regional supply chain systems.
“Comet Skateboards has always put the future health of communities and the environment first, so this collaboration with the Institute is a natural fit as we strive to make safer products and reduce the skateboarding industry’s environmental impact.” said Comet Skateboards President Jason Salfi. “Our manufacturing process is guided by the Cradle to Cradle product standards, and I am pleased to share and inspire other creators to do the same.”
The Cradle to Cradle CertifiedCM program represents one of the broadest and most comprehensive environmental and social certifications available for products. The evaluation process looks at the complete impact of a product from the moment it is created to the time when its use is over. Comet Skateboards has committed to the process of becoming Cradle to Cradle CertifiedCM and continuing on the path to obtaining the platinum level in the future.
“Comet’s efforts show that every company – from cleaning products to recreational equipment – can rise to the Cradle to Cradle challenge,” said Institute President Bridgett Luther. “We praise all manufacturers who are dedicated to improving the quality and safety of their products while also improving their bottom line, and we look forward to a world where every company thinks sustainably.”
Comet Skateboards’ mission is environmentally based: to make light, strong and fast skateboards, affordably, with cutting-edge materials in the most sustainable way possible. The company’s goal is to eliminate the concept of waste altogether and to create high-performance skateboarding products in a perpetual biological cycle that feeds the earth or the next generation of products.
SWU is a large entertainment festival featuring global musical icons including the Black Eyed Peas and has a history of supporting entrepreneurs’ sustainability endeavors. After a successful debut in 2010, with the participation of national and international guest speakers and over 3,000 in attendance, this year’s Second Global Sustainability Symposium will continue to raise awareness of the sustainable business and environmental movement.
The Cradle to Cradle Products Innovation Institute supports organizations that are looking to make safe and healthy products for consumers. Currently, more than 400 products have been certified. Products that meet the criteria of the Institute’s rating system receive the Cradle to Cradle CertifiedCM marks.
For more information on the Institute and Cradle to Cradle CertifiedCM products, visit: www.c2ccertified.org.
About The Cradle to Cradle Products Innovation Institute
The Cradle to Cradle Products Innovation Institute (the Institute) is a non-profit organization based in California focused on transforming the making and consumption of things into a regenerative force for the planet. The Institute uses design, based on the laws of nature, to help commerce create products that are safe for people and the environment. This rethinking of how we design, manufacture, use and reuse materials will spur a new era of research and innovation, simultaneously driving economic, ecological and social prosperity.
Cradle to Cradle CertifiedCM is a certification mark licensed by the Cradle to Cradle Products Innovation Institute.
Cradle to Cradle® is a registered trademark of MBDC.