I Just Gotta Tell Ya;
- Between 1960 and 2007, the amount of waste each person created in the U.S. almost doubled from 2.7 to 4.6 pounds per day (U.S. EPA).
- Most companies ship using brand new packaging materials, contributing to landfills issues if this material is not recycled or reused.
Columbia Sportswear, has launched a new e-commerce program, giving online shoppers the option to receive product orders in a reused box. Since the company’s e-commerce site was launched just over a month ago, 66% of consumers have already opted for a used box.
To increase Columbia’s focus on reusing boxes, the company has introduced a program called A Box Life (www.aboxlife.com). It has two goals:
1) To keep cardboard boxes in use longer.
2) To encourage people to personally engage in the idea of Reduce, Reuse, Recycle. Buyers who enter the box’s QR code (similar to a bar code) from the box to the “A Box Life” web site can track where in the world their box has journeyed and post stories to the website. (Very Cool) Plus, consumers can also post Flickr pictures, or simply add the hash tag #aboxlife to Twitter posts when they have something “box worthy” to share with the A Box Life community.
Columbia, a leading sustainable outdoor company has a history of innovation, it is important to them to provide consumers more responsible packaging solutions as they shop online at Columbia.com and to reduce the company’s overall environmental impact.
Here’s a video: