Back in 2007, I was a sales and marketing manager. In planning for 2008 marketing, I made the decision that we were going to launch a new type of marketing and ‘Go Green’. In our industry, nobody was paying attention, believed in it therefore-it had no use and what was the point! In fact, when it was presented to our board, I was totally dissed! But I did it anyway, got vendor support to give away ‘Reusable Bags’. When 2008 rolled around, the same board members thought I was brilliant!
It wasn’t that I was brilliant, it’s more as a sales and marketing professional (and an environmentalist) studies had already been done on Cause Related Marketing, and if you compare the below figures, they are not much different from studies 10 years ago.
Bottom line is, no matter what business you are in- if you get involved, you will win, whether it’s soccer, schools, animals, rainforests and other social causes. People will support them that support others.
Below are the latest statistics-
- Though they have the desire to give back in time, many Boomers say it is easier to contribute more passively by purchasing products from companies that will contribute a portion of the profits to charity.
- Boomers who volunteer are more likely to have stronger values toward the greater good and their legacy and are more likely to have life values that are “virtuous” or “utopian,” as defined by Focalyst.
- The act of volunteering is not linked to age alone. Boomers are just as likely to donate time to a cause as are those older than they are (Matures born 1945 and prior).
- With many Boomers working beyond retirement age, they are likely to both work and volunteer into their sixties and beyond.
About the research: Focalyst explored volunteer attitudes and behaviors among a nationally representative sample of over 17,000 Boomers.