I applaud Levi Strauss who is continuing on their sustainable path by just announcing they will be making some of their jeans from a minimum 20% of plastics recycled from drinks bottles and food trays. According to Levi’s an average pair of jeans will reuse 8 plastic bottles with them planning to reuse 3.5 million bottles and will save enough water to fill 144 Olympic-size swimming pools.
The company has announced that the collection will known as Waste<Less, will be available January 2013. The range is to be shipped worldwide, so those living outside the US (Levi’s has confirmed to us the range will be made in North Carolina) and drawn to the sustainable credentials may wish to factor in air miles.
I always loved Levi’s and now I really love them a perfect way to Green and Save..