Green Dimes- New Name
Greetings from GreenDimes, where this month we unveil a new name…
“GreenDimes by Tonic” is becoming Tonic MailStopper
Today, we are officially changing the name of GreenDimes to Tonic MailStopper. Nothing else about your service has changed – same company, same service- just under the MailStopper name. When you go to greendimes.com, you’ll be redirected to mailstopper.tonic.com – and other than a new logo, you’ll hardly notice the difference.
Why the change? Tonic (which began as GreenDimes back in 2006) just re-launched a new and improved online experience– and with a whole new universe of Tonic users who don’t know who GreenDimes is, we’re changing the name to make it clear what we do, and to highlight that we’re part of the same company. (You have to dig way back in GreenDimes history to know that the “dimes” came from our original pricing plan, which was a dime a day; we wanted a name that more readily communicated what the service delivers.) MailStopper is part of Tonic’s vision of enabling effortless activism: by providing content that inspires, products that support worthy causes, and services that make it easy to do good in the world.
Fundraising pilot: what a response!
We were blown away by the response from so may of you to the fundraising pilot invitation we sent out with last month’s newsletter. More than 300 of you responded, and the refrain was loud and clear: you want to support your schools and other non-profit organizations with something more inspiring than wrapping paper and cookie dough. And MailStopper gift cards fit the bill, especially with Earth Day around the corner.
We’ve got a few dozen schools and other organizations already committed to the pilot, and we’re hearing about some really great ways that schools are combining the fundraiser itself with educational programming wrapped around it (no wrapping paper pun intended.)
This month’s newsletter is brief, as we’ve got a lot going on – but stay tuned for next month’s edition, which will be full of tips, updates, and information for all of you. And if we can help, as always, drop us a line at our new email address:. Our old email address will still work, too.
Fighting the good fight,