Newton Running saves packaging! . With TDA Advertising and Design, they designed a new way to package their product – running shoes – in a molded carton made of 100% post consumer recycled material. (Image via The Dieline.)
The shape of the carton fits closely to the shape of the shoe, needing no tissue paper. In addition, Newton includes a pair of socks and a reusable shoe bag – one in each shoe, eliminating even more paper!