I think it’s fantastic that top ranked celebrities do more than just show up at events and flash a smile and model their clothes. Rob Machado a top ranked surfing icon for more than 10 years and inducted into the Surfers Hall of Fame (2000, 2006) is a man who puts his beliefs, money and time into preserving the environment.
The Rob Machado Foundation, is involved in several undertakings:
- Annual Golf Tournament, held in Solana Beach that supports environmental Charities
- Cardiff Education Foundation efforts to green the local school district. Starting at Cardiff Elementary School, they have helped revamp the school lunch program to ‘Reduce, Reuse, Recycle’. First reduction of waste, eliminating straws, reusable bottles were made available, encouraging parents to use less in packing lunches replacing non biodegradable items with biodegradable items. and instituting a recycling program. And the school now has organic gardens.
- Cardiff Green Expo- of which I attended! It was a blast and very nice to meet all the local ‘green suppliers in San Diego. Rob Machado is active in making surfing more eco-friendly, from surf wax to surf blanks and even sunscreen- the goal is to eliminate as many toxins from the oceans as possible.
I am now a new fan of Rob Machado and personally speaking I would rather read about his exploits more than Paris Hilton.