A new sneaker company Jojo from Belgian has created a bandaged shoe where for every pair of Jojo shoes purchased, they plant a tree or give one year of clean drinking water to one person.
The difference is a customer can track their contribution after the purchase. The premise is simple: Choose (pick your style) Act (Pick your Project) and Check (Follow the progress of your project.)
Great Idea and to top it off, the shoes are cool!
Source: Cool Hunting