I’m in the Galapagos islands right now, and had the good fortunate to meet up with a swede, who spoke fluent English- and the number one question i had for him was ´Is Ikea really sustainable?
it took me 6 months and hours on the Internet to find out if ikea was as sustainable as they claim. Finally , I made the decision to go with ikea with my kitchen cabinets. After speaking with Martin, i feel so much better about making the ikea choice. Ikea is very common in Sweden, and apparently does promote sustainability and the products are ´green´. Martin, coincidentally really admires the whole ikea culture and the man who started ikea. it seems hes alot like warren buffet, very humble, drives his 10 year old volvo, lives simply. -remember this is one of the richest guys in the world.
apparently, all the members of the board at ikea work there. what a concept! no paying extra for CEOs buddies to sit on a board, who know nothing about the business. i wonder if we had that more in the usa, if we would of had to bail out all these companies. no golden parachutes! what do you think? would we have been better off today, if business ran like a business with profits in mind, multi-million dollar bonuses, $500,000 Corporate retreats, advisory boards that have the company in mind, rather than their pockets or egos?
moral of the story, you can run a sustainable business profitably and without multi million bonuses and huge payouts.